About Us
Smart Targeting. Meaningful Conversations. Real Pipeline.
-
PipelineEdge delivers a complete revenue engine built on intelligent targeting, AI-driven personalization, and multi-channel outbound execution. We run consistent outreach across Email, LinkedIn, and Calls to open meaningful conversations with the right buyers.
-
We also help companies activate their inbound funnel by rapidly qualifying leads from events, webinars, landing pages, and conferences. Our team cleans, scores, and verifies each lead to convert them into true sales-ready opportunities.
-
With a blend of strategy, technology, and SDR expertise, we create predictable pipeline that supports faster growth.
Outbound That Scales. Inbound That Converts. Pipeline That Predicts
Experience
18+ years SaaS sales leadership
Built and scaled SDR teams, generated millions in pipeline, and closed high-value US deals.
Expertise
AI-driven outbound + human execution
Smart targeting, personalized messaging, and consistent follow-ups that get replies.
Results
Meetings that convert
Qualified conversations with decision-makers — not vanity metrics or empty reports.
Why Choose Us
Expert Business Advice
AI-powered outbound meets human SDR expertise. We help SaaS companies get more conversations, more meetings, and more pipeline — consistently. No fluff. Only results.
Targeting
Identify the right buyers.
We define your Ideal Customer Profile (ICP), analyze intent signals, study competitors, and build a highly accurate prospect list.
Messaging
Craft outreach that gets replies.
We create personalized cold email sequences, LinkedIn messaging flows, and value-driven scripts that resonate with decision-makers.
Activation
Launch multi-channel outbound.
Our AI-assisted SDR execution uses calls + email + LinkedIn + follow-ups to generate real conversations — not just opens and clicks.
Conversion
Deliver qualified meetings.
We handle responses, qualification, appointment booking, and handoff directly to your sales calendar.
Industries
PipelineEdge supports a wide range of B2B companies—including SaaS platforms, tech startups, IT and professional services firms, procurement and supply-chain technology, AI and data solutions, and marketing agencies. We help marketing firms generate qualified leads for their services, book sales-ready consultations, and even secure meetings for booth activations at industry events and conferences. With targeted research, multi-channel outreach, and disciplined SDR execution, we ensure you connect with the right buyers and convert conversations into real pipeline.
SaaS Companies
B2B SaaS founders looking to build predictable pipeline and scale faster.
Tech Startups
Early-stage and growth-stage startups that need structured outbound and SDR support.
IT & Professional Services
Consulting and technology service providers targeting mid-market and enterprise clients.
Meet Our Team
PipelineEdge is led by an experienced SaaS sales professional with a proven track record in outbound, SDR leadership, and US market selling. With 18+ years of experience, we bring clarity, structure, and execution discipline to every client engagement.
As we grow, we collaborate with a network of researchers, SDRs, and specialists to deliver high-quality outreach, accurate targeting, and consistent results.
Shieny Lazarus — Founder, PipelineEdge
Shieny brings extensive experience in building SDR functions, driving outbound programs, and enabling SaaS companies to create predictable pipeline. Her approach blends strategy, execution, and a deep understanding of US buyer behavior
Sreeja Roy — Outbound & Research Manager
Sreeja leads our research and outreach operations, ensuring every campaign is backed by accurate data, smart targeting, and consistent follow-ups. She manages prospect list creation, multi-channel outreach, response handling, and early qualification to keep outbound running smoothly and predictably. Her disciplined execution drives faster replies and higher-quality meetings for our clients.
Gloria Carassco — Sales Development & Outreach Manager
Gloria oversees sales development strategy, outreach execution, and early-stage pipeline creation. She has a strong background in managing SDR workflows, optimizing messaging, and improving conversion rates across outbound channels. Her leadership ensures consistency, quality, and momentum in every campaign.
Testimonials
“Working with Shieny has been a game changer. Her outbound strategy and SDR leadership consistently brought in qualified pipeline and improved our conversion rates.”
Daniel Lee
“The level of structure, clarity, and execution they brings to outbound is unmatched. Their ability to build SDR teams and improve messaging is exceptional.”
Manish Sharma
“Shieny understands the US market deeply. Her approach to targeting, personalization, and follow-ups helped us open doors we previously couldn’t.”
Natasha Patel
Stay Connected
