Trusted B2B Revenue Partner
20+ years of B2B sales leadership
Global market experience
Outcome-focused execution
Right Accounts. Right Buyers. Right Message.
ICP & Market Strategy
Define the segments, buyers, pain points and trigger signals most likely to convert.
Sales Data & Account Research
Build and validate account lists with accurate contacts, decision-makers and relevant buying context.
Multi-Channel Outbound
Orchestrate calling, email and LinkedIn in one coordinated outreach motion.
Appointment Setting & Qualification
Qualify ICP fit, stakeholder relevance, business need and reason to evaluate before a meeting reaches sales.
Inbound Lead Management
Respond quickly, understand the reason for contact and move qualified inquiries to the right next step.
Sales Enablement & Digital Demand
Strengthen positioning, messaging and digital demand so outbound and inbound work together.
The outbound engine, in five moves.
01
Understand
Learn your offer, differentiation, market and growth priorities.
02
Classify
Define ICP, buyer personas, account criteria and qualification standards.
03
Build
Create verified data, messaging, sequences and campaign infrastructure.
04
Engage
Run coordinated calling, email and LinkedIn outreach.
05
Convert
Qualify interest, complete the meeting and hand over an accepted opportunity.
The Pipeline Success Standards
We don't just count clicks or calls. We measure the metrics that drive real revenue expansion.
Lead Profile
Strict adherence to your Ideal Customer Profile and market tiering.
Target Insight
Verification of internal pain points and transformation goals.
Direct Reach
Direct validation via call or LinkedIn before sales involvement.
Buying Intent
Confirmed reason to evaluate and stakeholder readiness.
Net Value
The ultimate goal: high-velocity growth and sales win-rates.
Not another SDR agency
Strategic B2B pipeline development built on precision and human interaction.
Outcome-focused
Measured by qualified conversations and accepted opportunities — not activity reports.
Senior Pros, Personalized Outreach
Human conversations supported by relevant email and LinkedIn follow-up.
Agile campaigns
Review market feedback weekly and refine accounts, messaging and cadence.
Deep B2B technology fluency
Built around SaaS, AI, IT services and complex technology buying cycles.
Founder-led B2B growth.
Shieny Lazarus brings 20+ years of B2B sales leadership across SaaS, AI and technology services. She leads strategy, qualification standards and campaign direction so every engagement stays focused, accountable and close to the market.
Built for B2B technology teams
SaaS & AI
Build qualified pipeline beyond the founder’s network.
IT & Product Engineering Services
Reach the buyers responsible for technology, product and transformation initiatives.
Technology Firms Expanding Globally
Enter new markets with localized targeting, relevant messaging and disciplined follow-through.
Let’s build your pipeline.
Tell us where growth is getting stuck. We’ll help define the right market, message and outbound motion.